Filing repeated or unfounded complaints to Google support can now get all your complaints ignored
What changed
Google added a "Misuse of support channels" section to its Business Profile policies. It covers false or misleading reports and reports made in bad faith, and warns that repeated unfounded submissions can result in rejection of all further complaints without assessment. It applies to all Business Profile users, including agencies.
What to do
- File one clear support request with evidence, then wait.
- Don't report competitors without proof.
- Ask your agency how they use Google support on your behalf, because their behaviour can affect you.