Google is asking some businesses for their EIN and a privacy policy link to turn on messaging
What changed
Some owners setting up the message button were asked for an Employer Identification Number (EIN) and a privacy policy URL. Google's screen says a Google partner reviews the details before you can receive messages, which takes about three to four working days.
What to do
- If you want messaging, have your EIN and a privacy policy page on your website ready before you start.
- Only enter these details inside business.google.com, never through a link in an email or text.
- Expect a 3 to 4 working day wait before messages switch on.